José Horna

Innovator with strategy, project management and business analysis experience.

© José Horna. All rights reserved.


After dropping out of law school (and avoiding the sunk cost fallacy), I started a company. I created alternative educational experiences for youth communities, using music to re-engage at risk kids with schooling.Seeking out a use for the analytical side of my thinking, I then researched and identified international market opportunities for music artists such as Tame Impala, AC/DC and Sia.Hooked on discovering and creating opportunities for innovation, I have been working in transformation projects. These include helping design and implement an ambitious organisational transformation for a university (x2) and developing a firm-wide reporting solution for a top-4 consulting firm.I was a member of the inaugural Launch MBA program and built 12 digital products in a year using no-code tools.


I love exploring a wide range of disciplines to develop creative solutions through critical evaluation. I aim to develop transformative ideas and harness the skills to make them into reality. I am driven by insatiable curiosity, relentless experimentation and the pursuit of learning from, and creating, moments of joy and wonder.In my spare time I immerse myself into a broad range of books, blogs, and films. I also create music experiences by curating and creating songs .


I love discussing new ideas, learning new insights and discovering interesting perspectives. Reach out if you'd like to chat!

Thank you

Thanks! I'll be in touch as soon as I can. In the meantime, here's a couple of my favourite artists playing a song together.